It’s a tough time to be in the brick-and-mortar retail business. Stores are closing at record rates and ecommerce destinations (namely, Amazon) are eating away at physical […]
It’s a tough time to be in the brick-and-mortar retail business. Stores are closing at record rates and ecommerce destinations (namely, Amazon) are eating away at physical […]
We all know mobile locations data is helpful for the retail and technology sectors, but what many marketing executives don’t know is that mobile location data is […]
With the new year upon us, we are now officially in the CCPA era of digital advertising. The California Consumer Privacy Act, a set of data […]
Startups are often under the impression they need to “fail fast,” a mantra that encourages them to constantly iterate on their products and business models in the […]
The new year is always a time for excitement and goal-setting for the year ahead, but it’s also an opportunity for reflection and contemplation. And that introspection […]
The data industry is constantly changing. So are your company’s data needs. As such, it’s important to stay flexible and build a data operation that is nimble, […]
Even companies that are dedicated to using data to solve business problems can have trouble choosing the right data solutions provider. It’s a difficult decision — there […]
Ecommerce companies have been using data for years to help personalize the online shopping experience and improve marketing and conversion rates. But what some executives don’t know […]
To Use Big Data, Think Small First Many marketing executives want to transform their companies into a data-driven organizations, but don’t know where to start. Which is […]
How Data Companies Can Better Educate The Market, Get Buy-In And Earn Customers One of the most common problems marketers face when trying to build a data […]