Case Study: How Men’s Wearhouse Turns to Mobile Location Data to Drive In-Store Sales
It’s a tough time to be in the brick-and-mortar retail business. Stores are closing at record rates and ecommerce destinations (namely, Amazon) are eating away at physical retail’s fundamental business model.
But some retail brands have learned how to use data to gain an advantage on their ecommerce competitors. One of UberMedia’s most prized clients is Tailored Brands, the holding group behind a number of iconic menswear brands, including Men’s Wearhouse, Joseph Aboud and Jos. A Bank. Using UberMedia’s mobile location data, Tailored Brands was able to more effectively drive customers into stores and increase in-store sales.
UberMedia CEO Gladys Kong wrote about that success story in this case study for American Marketer.