April 25, 2018 – CIO – Toys ‘R’ Us is shutting its doors, meaning consumers will begin looking elsewhere for their toy needs. Meanwhile, retailers of all shapes […]
Currently browsing: Thought Leadership
Marketers must get geeky about campaign lift and control groups. Here’s why
April 18, 2018 – MarTech Today – When you ask your vendors about lift, ask them about the composition of the control group. Contributor Gladys Kong explains why […]
Amazon & Kohls: Frenemies And ‘Coopetitors’; Fighting The Retail Apocalypse Together
April 12, 2018 – Forbes – Late last year Kohl’s allowed ecommerce giant and retail rival Amazon to set up Amazon Return centers in select locations across Chicago and Los […]
Marketers, here’s how to understand what’s really behind your mobile ad visits metric
March 23, 2018 – MarTech Today – Contributor Gladys Kong demystifies store visits metrics and the various ways they’re compiled, so you know the important questions to ask […]
Using mobile location data to track the Amazon bump, and other retail data innovations
March 16, 2018 – CIO – The new partnership between Amazon and Kohl’s is just the type of forward-thinking experiment retailers may need to succeed in today’s competitive […]
Evaluating location data measurement providers? Here are 5 questions you should ask
February 21, 2018 – MarTech Today – In the world of mobile location data, there’s an acute need for more robust education and understanding of what’s behind the […]
Why retail is the new data industry
February 12, 2018 – CIO – At massive tech conferences like CES, SXSW, Web Summit or even Dreamforce, data is at the core of many innovations and conversations. […]
How Mobile Data Integration Is Turning The Shopping Mall Into The Third Place
December 22, 2017 – Retail TouchPoints – Dire headlines about the state of the shopping mall conjure images of department store closeout signs, empty food courts and lonely […]
Why 2018 will be the year of mobile data measurement and insights
December 13, 2017 – CIO – As a CEO of a bustling mobile tech firm, it’s my job to balance day-to-day responsibilities with the need to step back […]
Creating the Best Place to Work? It's all about the Intangibles
November 20, 2017 – Women 2.0 – We use the word “team” in business all the time. We schedule “team meetings.” We ask in interviews whether a potential […]