Click-To-Mortar: How Retail Brands Can Use Data To Drive In-Store Sales
Ecommerce companies have been using data for years to help personalize the online shopping experience and improve marketing and conversion rates. But what some executives don’t know is that data is incredibly valuable for physical retail, as well.
Data is transforming the physical retail industry, helping retail brands drive shoppers into their brick-and-mortar locations. To read about how retail brands are using data to improve their physical store operations and drive more in-store sales, read this Forbes piece from UberMedia CEO Gladys Kong.