Why the Food Court is the New Department Store
But one reason some upscale malls have done a better job of weathering the economic headwinds of the past few years, as well as the decade-long digital disruption of retail, is the fact that their food courts have done a better job of keeping pace with our changing food preferences.
Put simply, people need a reason to go to the mall, and the quick serve restaurants that make up the food court, along with the larger sit-down restaurants, are fast becoming the anchors of today’s malls, replacing the drawing power of the department stores.
Of course, our taste in food is subjective, culinary trends change quickly, and dining preferences vary by locality.
Retailers and mall owners can’t learn what they need to know about consumer behavior just by taking inventory of the dining options in the area. Instead, retailers and mall owners can dig deeper into consumer behavior by using mobile location data to understand the patterns and preferences that govern retail foot traffic. Here are some questions retailers should be looking to mobile location data to answer.
To read more from UberMedia CBDO Eric Aledort, please visit GeoMarketing.