How Data Companies Can Better Educate The Market, Get Buy-In And Earn Customers
One of the most common problems marketers face when trying to build a data operation is getting buy-in from other departments in the company. Building a robust system can be a costly, years-long process, and it’s difficult to get people to sign off on such a big investment.
Having worked with hundreds of marketing teams from a variety of industries, UberMedia knows how brands can get the internal support they need. From UberMedia CEO Gladys Kong, here’s a guide on how to educate your colleagues on the value of data — and how to convince them to turn your company into a data-driven organization.