How Tourism Marketing Can Leverage Mobile Location Data
We all know mobile locations data is helpful for the retail and technology sectors, but what many marketing executives don’t know is that mobile location data is extremely valuable for the tourism industry.
Tourism boards from across the country have made tremendous strides the last several years in using mobile location data to learn more about the people who visit their cities. They use this information to inform their marketing, recruit new visitors and increase tourism revenue.
For AW360, UberMedia CEO Gladys Kong wrote about how tourism agencies can use mobile location data to identify who their visitors, where they travel from, what they want to do and the best time to market to them.