Mobile Data Drives New Customer Insights: Esri and UberMedia Help Retailers Understand the Path to Purchase
January 14, 2018 – BusinessWire – Powerful Combination of Spatial Analytics and Mobile Engagement Capabilities Will Be on Display During NRF 2018
Esri, the world leader in spatial analytics, and UberMedia, provider of the highest quality mobile data business solutions, today announced a partnership to provide retailers with location-specific mobile data. This data enables retailers to better understand where their customers are coming from, and the behaviors and movements exhibited in the path to purchase. Mobile data, enriched with Esri’s Tapestry, provides unique context to this data about customers that allows retailers to be more precise in the assortments, offers, and services they offer in their local stores and on customers’ devices.
Consumers can research, shop, purchase, and receive products from retailers anywhere at any time. The key to growing market share and sales is delivering experiences that are personal and relevant. By leveraging Esri’s location intelligence capabilities together with UberMedia’s mobile commerce solutions, retailers can create more specific, personalized, and localized offers to customers.
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