Why retail is the new data industry

February 12, 2018 – CIO – At massive tech conferences like CES, SXSW, Web Summit or even Dreamforce, data is at the core of many innovations and conversations. But it’s time we add another annual event to that list: The National Retail Federation’s Big Show. More and more, the retail industry is driven by data insights and the technologies powering them. So, it came as no surprise to me when visiting NRF in New York last month, data-centric technology innovation was in the air.
The NRF’s Retail Big Show lives up to its name. It’s a whirlwind event jam-packed with smart people and smart conversations. And if you’ve ever been inside the massive halls of Manhattan’s Jacob Javits Center where the event was held, you know what I mean about “big.” So, there was a lot to take in.
After decompressing and mulling everything I was exposed to at NRF, however, I was able to process all I’d learned and distill it into a few key takeaways. Here are the big trends I saw emerge from this year’s event:
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