Tango and UberMedia Unveil Game-Changing Solution to Cannibalization Analysis at IFA 2017 Convention
January 25, 2017 – Press Release – Tango, the leading provider of Retail and Restaurant Analytics and Strategic Store Lifecycle Management solutions, and UberMedia, a trusted mobile authority that transforms behavioral data into actionable consumer insights, today announced they are unveiling the future of Sales Cannibalization Studies at the IFA Convention in Las Vegas. While at the convention, the companies will be showcasing their cannibalization analysis offering, SiteImpact™, which combines Tango’s advanced analytics processes with UberMedia’s uniquely precise mobile location data. SiteImpact enables franchisors and franchisees to quickly and cost-effectively determine the impact of proposed new locations on existing stores or restaurants.
“Starting with the best data is critical, and our data is sourced directly from the GPS signals of mobile smartphones whose use is widespread,” said Eric Aledort, Chief Business Development Officer, UberMedia. “Unlike historical surveying methods that were costly, time-consuming, and often biased due to subjectivity and variability, these ultra-precise geolocation points are generated by mobile devices to yield the fastest, most accurate data in the industry.”
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