COVID-19 Research Guides

Research guides on the use of mobile location data to study the impact of COVID-19 and social distancing on human movement, consumer behavior, and more

Public policy experts are faced with challenging decisions related to the Covid-19 Pandemic. These include recommendations around social distancing and stay-at-home orders as well as challenges providing emergency services to communities.

What's Possible
  • Quantify social distancing across communities and time
  • Correlate social distancing to Covid-19 cases
  • Monitor load on hospitals and essential businesses
  • Understand homeless and displaced population movement
  • Identify disease outbreak in advance of hospital cases
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COVID-19 Public Gatherings Impact Study: The River at Tampa Bay and Liberty University

State governments have implemented many strategies to motivate its communities to adopt social distancing, but how can public events impact those efforts?  Background As of Monday, March […]

COVID-19: Distance Traveled from Home as a Metric for Social Distancing

How much have Americans in select US cities reduced their travel away from home compared to Italy and South Korea? Background The term “Social Distancing” has rocketed […]

COVID-19: The Impact of Coronavirus Closures on Commuting Patterns

School closures have the biggest impact on amount of commuters on the road  Introduction As news of confirmed COVID-19 cases spreads across the country, state and city […]

COVID-19 Response: Limited Travel Before Onset Crucial

What responses and variables have impacted nation-wide travel from outbreak epicenters? Background The first COVID-19 case in the United States was confirmed in Washington on January 20, […]

COVID-19 ICSC RECon Postponement: A State-by-State Analysis of Retail’s Biggest Show

Background ICSC ReCon is the world’s leading conference for the shopping center industry and provides opportunities for deal-making, networking, and more for retail and real estate professionals. […]

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Disease modelers are able to use mathematical models to project new cases and deaths for Covid-19 and calculate the effects of interventions such as stay at home orders. Model accuracy improves when meaningful and accurate features are added (e.g. a metric that describes how well populations are socially distancing).

What's Possible
  • Quantify social distancing across communities and time
  • Correlate social distancing to Covid-19 cases
  • Measure macro level population movement
  • Understand homeless and displaced population patterns
  • Identify disease outbreak in advance of hospital cases
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COVID-19: Distance Traveled from Home as a Metric for Social Distancing

How much have Americans in select US cities reduced their travel away from home compared to Italy and South Korea? Background The term “Social Distancing” has rocketed […]

COVID-19: Activity in Public Spaces as a Metric for Social Distancing

How do levels of social distancing in select US cities compare to Italy and South Korea? Background Experts agree that social distancing is critical to delay and […]

COVID-19 ICSC RECon Postponement: A State-by-State Analysis of Retail’s Biggest Show

Background ICSC ReCon is the world’s leading conference for the shopping center industry and provides opportunities for deal-making, networking, and more for retail and real estate professionals. […]

Covid-19 has impacted all aspects of the economy. As stay at home orders are lifted the focus across sectors will be on economic recovery with a return to a new normal. This experience is unprecedented and economic experts as well as industry professionals will benefit from as many relevant data insights as possible.

What's Possible
  • Monitor community level social distancing to understand when neighborhood begin to relax
  • Measure foot-traffic to retail sectors and specific brands or locations
  • Understand increases in road and foot traffic in near real time
  • Predict sales revenue on a city, county or state level
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COVID-19: Distance Traveled from Home as a Metric for Social Distancing

How much have Americans in select US cities reduced their travel away from home compared to Italy and South Korea? Background The term “Social Distancing” has rocketed […]

COVID-19 ICSC RECon Postponement: A State-by-State Analysis of Retail’s Biggest Show

Background ICSC ReCon is the world’s leading conference for the shopping center industry and provides opportunities for deal-making, networking, and more for retail and real estate professionals. […]

As our society changes to adapt to the spread of COVID-19, the shopping patterns of consumers will also likely change. As containment zones, social distancing directives, and shelter in place orders become more prevalent, brands will have to adjust to the changing landscape.

We are committed to providing brands and categories as much information as they need to continue to adapt to the spread of COVID-19 and its effect on businesses. This brand and sector level data is not only useful now to understand the impact of COVID-19 but also help brands prepare as the situation improves in the future.

What's Possible
  • Monitor foot traffic by region, sector and brand and forecast recovery
  • Correlate foot traffic to sales for revenue projections
  • Track social distancing and adjust supply and inventory accordingly
  • Analyze sites to adequately adjust location portfolios
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COVID-19: Quantifying the Brand/Market Impact

How has COVID-19 and social distancing affected foot traffic to selected retail locations and categories? Background As our society changes to adapt to the spread of COVID-19, […]

While tourism destinations are currently on hold due to the Novel Coronavirus in the United States, missions have evolved from focusing on bringing tourists to their destinations to modeling future seasons with actionable insights or understanding how their local populations are responding to the pandemic to help with economic development.

What's Possible
  • Monitor and project foot traffic to top points of interest
  • Determine the origin market for current visitors to inform marketing strategy
  • Identify populations that are more willing to travel
  • Rework marketing strategy to capture more local tourists
  • Measure the effectiveness of marketing campaigns
Want to start from the basics of mobile location data?

Mobile location data can provide powerful, unparalleled insights into behavior and trends in a community, but it is important to understand what the data are and how best to use them. Mobile Location Data University (mldu.org) is an excellent resource. We've selected some articles we recommend as a great starting point.

Where does mobile location data come from?
Exactly how accurate is mobile location data?
Understanding the scale of mobile location data